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This research examines how cultural factors influence the box office performance of British films in mainland China.

April 18, 2026Open Access

Cross-cultural box office performance: the reception of British films in mainland China between 2017 and 2022

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This research examines how cultural factors influence the box office performance of British films in mainland China.
Analyzed eight British films released in China from 2017 to 2022
Employed mixed-methods design including content and textual analysis
Collected and analyzed 400 viewer reviews to assess influences on box office performance
Cultural discount reduced appeal of British films in China
Competitive dynamics in Chinese film market affected screenings and audience interest
British films' themes and styles did not align with Chinese viewing preferences

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Mixed-methods analysis reveals influences on British films' box office in China, suggesting key cultural factors.

Ruixuan Wu (2026) studied this question.

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