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The study aims to analyze how cultural discount and predictability affect the box office performance of American movies in Hong Kong.

Cultural Discount and Cross-Culture Predictability: Examining the Box Office Performance of American Movies in Hong Kong

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The study aims to analyze how cultural discount and predictability affect the box office performance of American movies in Hong Kong.
Analyzed box office figures from 1989 to 2004.
Investigated different movie genres for cultural discount effects.
Compared the performance predictability of Hollywood films in a local context.
Comedies showed high cultural discount, indicating lower box office performance.
Science fiction films demonstrated the most universal appeal with predictability.
Mixed responses were observed for other film genres.

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Examines box office performance variations of American movies in Hong Kong, suggesting cultural factors impact financial success.

Francis Lee (2006) studied this question.

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