What type of study is this?

September 5, 2025Scientific journal of economics and management research.Open Access

Innovation and Practice of Cultural Tourism Marketing Strategies under Social Media

View Full Paper

Ask AI

Bookmark

Authors

XZXinyu ZouZhejiang International Studies University YSYuchen ShiMacau University of Science and Technology

Discussion

Member takes

Implication

This research explores innovative marketing strategies in cultural tourism using social media, highlighting user experience and content-driven approaches.

Key Points

Cultural tourism marketing shows a shift from sightseeing to experience-based strategies, enhancing engagement.
Core strategies include content marketing and influencer marketing, with successful case analyses demonstrating effectiveness.
Empirical analysis on case studies like 'The Grand Tang Mall' reveals key success factors including emotional connections and brand uniqueness.
The study proposes a new model emphasizing user-centric strategies to promote sustainable growth in cultural tourism.

Cite This Study

Zou et al. (2025) studied this question.

synapsesocial.com/papers/68bb3d552b87ece8dc955efa https://doi.org/10.54691/bxf7td81

View Full Paper

Ask AI

Bookmark

Implication

This research explores innovative marketing strategies in cultural tourism using social media, highlighting user experience and content-driven approaches.

Innovation and Practice of Cultural Tourism Marketing Strategies under Social Media

Discussion

Member takes

Implication

Key Points

Cite This Study

Innovation and Practice of Cultural Tourism Marketing Strategies under Social Media

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider