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Exploring Tuwei promotion in cultural tourism and its social media users’ response

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Mixed-methods approach reveals Tuwei promotion enhances user engagement in cultural tourism, suggesting innovative marketing strategies.

Tuwei promotion boosts cultural tourism marketing, enhancing user engagement and information sharing.
The study finds that Tuwei promotion increases users' affective engagement and connections to tourism destinations.
Through sensory rendering and humor, Tuwei promotion influences social media users' attention and information behavior.
User responses to Tuwei promotion demonstrate new marketing strategies for cultural tourism on social media platforms.

Wang et al. (2025) studied this question.

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