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September 5, 2025Open Access

A Study on the Consumption of Ott Platforms Among Youth With Reference to Leonas It Solutions PVT LTD

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This analysis explores OTT content consumption trends among youth, highlighting preferences and influences.

Youth favor ott platforms for entertainment, shifting from traditional media to digital outlets.
Key findings indicate binge-watching trends, with significant preference for streaming services like Netflix.
The approach includes analyzing usage patterns and motivational factors of young professionals at Leonas IT Solutions.
Insights aim to guide strategies for marketers and ott providers in addressing evolving youth preferences.

Mohan et al. (2025) studied this question.

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