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Exploring the Rise of Regional Content on OTT Platforms in India

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Analysis reveals diverse regional content offerings on OTT platforms, impacting user engagement and satisfaction.

Regional content availability on OTT platforms enhances user engagement and satisfaction, particularly among youth.
The study analyzed 225 youths aged 15-29 years to understand factors driving the popularity of regional content.
Differences in regional content offerings among various OTT platforms influence user preferences and viewing habits.
The findings suggest that OTT providers can better engage users by capitalizing on the demand for regional content.

Das et al. (2025) studied this question.

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