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This research examines how regional language content is reshaping audience preferences and cultural representation in India.

July 26, 2026Open Access

Rise of Regional Content on OTT Platforms: Redefining Indian Media Consumption

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Mixed-method study finds regional content enhances engagement and diversity in Indian OTT media consumption.

This research examines how regional language content is reshaping audience preferences and cultural representation in India.
Mixed-method approach utilizing primary survey data from 100 OTT users aged 18–35 years
Analysis of secondary sources on media consumption trends
Focus on preferences for regional-language content over Hindi and English media
Majority of respondents (over 75%) prefer regional content for its cultural relatability
Identification of significant factors: language comfort and unique storytelling styles
Regional content is emerging as a primary category, reshaping the dynamics of Indian digital entertainment

Mrs. Priyam Verma (2026) studied this question.

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