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This is a Quantitative Method study.

September 5, 2025Journal of Management and Business ReviewOpen Access

The Role Customer Relationship Marketing, Service Quality, Brand Image, and Customer Satisfaction in Customer Loyalty in FMCG Industry

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CRM and service quality significantly enhance customer loyalty in the FMCG industry.
Statistical tests show a strong correlation between CRM and customer loyalty with a p-value of <0.05.
The study utilized a quantitative method with 100 FMCG consumers from Jakarta for data collection.
These findings highlight the need for FMCG companies to enhance CRM strategies for fostering customer loyalty.

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Implication

Quantitative analysis reveals CRM and service quality significantly boost customer loyalty in FMCG, implying brand image and satisfaction need reevaluation.

Cite This Study

Fitriani et al. (2025) studied this question.

synapsesocial.com/papers/68bb46a86d6d5674bccfe210 https://doi.org/10.34149/jmbr.v22i2.631

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Implication

Quantitative analysis reveals CRM and service quality significantly boost customer loyalty in FMCG, implying brand image and satisfaction need reevaluation.

The Role Customer Relationship Marketing, Service Quality, Brand Image, and Customer Satisfaction in Customer Loyalty in FMCG Industry

Key Points

Discussion

Implication

Cite This Study

The Role Customer Relationship Marketing, Service Quality, Brand Image, and Customer Satisfaction in Customer Loyalty in FMCG Industry

Key Points

Discussion

Implication

Cite This Study

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