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September 5, 2025Deleted JournalOpen Access

A Brief Analysis of the Communication Effects of Brand Co-branding

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Authors

RZRongli Zhou

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Overview

This analysis examines co-branding's impact on brand communication and consumer engagement in a diverse market, highlighting its implications.

Key Points

  • The collaboration significantly increased brand awareness and communication effects through joint promotion.
  • Cross-category co-branding of Luckin Coffee and Kweichow Moutai boosted product sales and attracted young consumers.
  • Reviewing co-branding advantages and consumer feedback reveals challenges like brand-tone coordination and reputational risk.
  • The findings provide theoretical insights and practical guidance for effective co-branding strategies in a complex market.

Cite This Study

Rongli Zhou (2025) studied this question.

synapsesocial.com/papers/68bb46a86d6d5674bccfe280https://doi.org/10.54097/tkmfyd08
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Also Consider

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  1. 1Research on the Marketing Strategy of Co-branding with Other Brands -- Taking Luckin Coffee as an Example2024 · 1 citations
  2. 2Research on the impact of co-branding strategy on financial performance of coffee brand based on financial analysis---A Case study form Luckin Coffee2025
  3. 3In depth Analysis of Brand Alliance Strategy: A Case Study of Luckin Coffee and Moutai2025
  4. 4Strategies and Pathways for Cross-Industry Brand Collaboration Marketing: A Case Study of Luckin Coffee and The Litchi Road2025
  5. 5What is the Impact of Brand Co-branding on Consumers' Purchase Intention?2024