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November 8, 2025Advances in Economics Management and Political SciencesOpen Access

Strategies and Pathways for Cross-Industry Brand Collaboration Marketing: A Case Study of Luckin Coffee and The Litchi Road

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ZYZiqi YangState Key Laboratory of Pollution Control and Resource Reuse

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Overview

Case analysis reveals effective marketing strategies and consumer engagement for brands like Luckin Coffee.

Key Points

  • User interaction surged with effective marketing practice strategies, enhancing brand collaboration.
  • Marketing and consumer demand were pivotal in the case of Luckin Coffee and The Litchi Road.
  • Case analysis provided insights into strategies for deep integration of cultural IP in marketing campaigns.
  • Findings suggest that meeting consumer demand can transform short-term traffic into long-lasting brand assets.

Cite This Study

Ziqi Yang (2025) studied this question.

synapsesocial.com/papers/690e8b75a5b062d7a4e7377ahttps://doi.org/10.54254/2754-1169/2025.bj29232
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Also Consider

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