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September 5, 2025The South African Journal of Industrial EngineeringOpen Access

Understanding Customer Needs and Preferences in Head-mounted Display Virtual Reality Experiences

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Authors

KKKyunghwan Kim

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Overview

Survey explores adoption and usage intentions for head-mounted display VR, highlighting engagement and usability.

Key Points

  • Engagement serves as the primary driver of purchase intention among users.
  • Survey data indicated that usefulness significantly impacts usage intentions and future adoption perspectives.
  • Factor analysis revealed six critical dimensions affecting user experiences with head-mounted display VR.
  • Users recognized immersion and realism but raised concerns about content quality and cost, indicating areas for improvement.

Cite This Study

Kyunghwan Kim (2025) studied this question.

synapsesocial.com/papers/68bb49cc6d6d5674bccffabehttps://doi.org/10.7166/36-2-3171
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Also Consider

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  4. 4Understanding Consumer Perceptions of Virtual Reality in Marketing2024 · 2 citations
  5. 5Unveiling the key determinants and consequences of Virtual Reality in the immersion experience2024 · 5 citations