Mengoptimalkan Produktivitas Karyawan Melalui Work-Life Balance, Authentic Leadership Dan Self-Efficacy

In the midst of the increasingly competitive dynamics of the modern workplace, companies are required to ensure employee productivity without sacrificing well-being and Work-Life Balance. Key challenges currently faced include high work pressure, uncertain work environments, and the need for leaders capable of building trust and empowering teams authentically. This study aims to analyze the extent to which Work-Life Balance, Authentic Leadership, and Self-efficacy are related to employee productivity at PT Campus Data Media. Using a quantitative approach and sampling methods tailored to the research context, data were analyzed through a series of statistical tests. The results show that all three variables simultaneously contribute to increased productivity. However, partially, only Authentic Leadership style has a significant relationship with employee productivity. Meanwhile, Work-Life Balance and self-efficacy do not have a significant relationship. These findings emphasize the importance of honest, open leadership and the ability to build healthy relationships with employees, especially for the younger generation who value authenticity in leadership. This study also enriches theoretical insights in the field of human resource management and provides recommendations for companies to be more responsive to employee needs through adaptive and humanistic work policies.