Research shows green communication enhances employee engagement in organizations, indicating improved commitment and trust.
Green communication has emerged as a significant momentum in organizational practices turning green and ensuring more levels of employee engagement. Through the inclusion of green messages, work site sustainable practices, and transparent reporting of environmental action, organizations increase employees' feelings of belonging and purpose. The research examines the conceptual connection between green communication and employee engagement, supported by literature reviews and cases. The research has established that green communication enhances trust, motivation, and commitment and ultimately organizational performance.
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HARIPRIYA et al. (2025) studied this question.
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