What does this research mean for the field?

Sustainable and green marketing strategies, particularly transparent green communication, significantly increase employee motivation and involvement in Corporate Social Responsibility (CSR) initiatives. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

Investigate the impact of sustainable and green marketing strategies on employee participation in corporate social responsibility initiatives.

August 31, 2026Open Access

Impact of Sustainable and Green Marketing Strategies on Employee Involvement in CSR Initiatives

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Investigate the impact of sustainable and green marketing strategies on employee participation in corporate social responsibility initiatives.
Administered a structured 5-point Likert questionnaire to employees (N=200) across organizations implementing sustainability-driven marketing.
Conducted descriptive and multivariable linear regression analyses to measure the effects of green product development, green communication, workplace practices, and environmental training.
All four green marketing dimensions significantly increased employee participation in CSR activities (β = 0.18–0.28, all p < 0.001).
Green communication emerged as the strongest single predictor of employee CSR participation, enhancing organizational trust, motivation, and commitment.

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Implication

Survey reveals positive effects of green marketing strategies on employee CSR involvement, indicating that transparent communication drives workplace participation.

Cite This Study

Patil et al. (2026) studied this question.

synapsesocial.com/papers/6a9541c8f20e493292a7404a https://doi.org/10.5281/zenodo.22093197

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Implication

Survey reveals positive effects of green marketing strategies on employee CSR involvement, indicating that transparent communication drives workplace participation.

Impact of Sustainable and Green Marketing Strategies on Employee Involvement in CSR Initiatives

Key Points

Discussion

Implication

Cite This Study

Impact of Sustainable and Green Marketing Strategies on Employee Involvement in CSR Initiatives

Key Points

Discussion

Implication

Cite This Study

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