What question did this study set out to answer?

This study aims to evaluate the relationship between Green HRM practices and Sustainable HRM, focusing on employees' perceptions and their contributions to organizational sustainability.

July 28, 2026Open Access

Eco-Friendly Practices and Green Policies for Sustainable Human Resource Management

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Authors

DBDr. Shreevamshi N Keerthana B

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Implication

Randomized trial investigates the influence of Green HRM on Sustainable HRM in India's digital marketing sector, suggesting essential implications for sustainability.

Key Points

This study aims to evaluate the relationship between Green HRM practices and Sustainable HRM, focusing on employees' perceptions and their contributions to organizational sustainability.
Quantitative research design with primary data collected from 120 respondents via Google Forms questionnaire.
Data analysis conducted using IBM SPSS Statistics Version 29, applying One-Sample t-test, Pearson Correlation Analysis, and Simple Linear Regression Analysis.
Convenience sampling technique employed with participants from Innovkraft Inc. and other digital marketing agencies.
Stronger positive perceptions of Green HRM practices identified, contributing to sustainable workplace management.
A significant positive relationship found between Green HRM and Sustainable HRM (r = 0.728, p < 0.001).
Green HRM practices explained 53% of the variance (R² = 0.530) in Sustainable HRM outcomes.

Cite This Study

Dr. Shreevamshi N Keerthana B (2026) studied this question.

synapsesocial.com/papers/6a685d012845b684d16f0730 https://doi.org/10.5281/zenodo.21610770

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Implication

Randomized trial investigates the influence of Green HRM on Sustainable HRM in India's digital marketing sector, suggesting essential implications for sustainability.

Eco-Friendly Practices and Green Policies for Sustainable Human Resource Management

Discussion

Member takes

Implication

Key Points

Cite This Study

Eco-Friendly Practices and Green Policies for Sustainable Human Resource Management

Discussion

Member takes

Implication

Key Points

Cite This Study

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