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September 5, 2025Spanish Journal of Marketing - ESIC

Navigating the digital frontier: understanding shopping behavior in the metaverse through an SLR lens

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Authors

KKKalidas KamanADArun Kumar Deshmukh

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Overview

Systematic literature review uncovers how personalization and immersive experiences influence consumer behavior in the metaverse, suggesting strategic implications for businesses.

Key Points

  • The metaverse significantly influences consumer behavior, driven by factors like immersive experiences and personalization.
  • Emotional and ethical considerations play a crucial role in consumer purchase decisions within virtual shopping environments.
  • Key themes such as trust and psychological ownership are vital in understanding consumer experiences in digital spaces.
  • Businesses can enhance consumer engagement in the metaverse by addressing privacy concerns and focusing on ethical consumption.

Cite This Study

Kaman et al. (2025) studied this question.

synapsesocial.com/papers/68bb4e016d6d5674bcd02a19https://doi.org/10.1108/sjme-12-2024-0327
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Exploring Consumer Choices in the Metaverse: A New Digital Era2024
  2. 2From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior2024 · 26 citations
  3. 3Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda2025 · 11 citations
  4. 4The Metaverse Marketplace2025
  5. 5The impact of immersive and flow experiences on consumer participation in hyper‐connected shopping platforms: A metaverse perspective2024 · 33 citations