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September 10, 2025Fonduri de investiţiiOpen Access

Pengaruh Service Quality Dan Customer Experience Terhadap Repurchase Intention Yang Dimediasi Oleh Customer Satisfaction Pada Pengguna Maskapai Citilink

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This analysis shows how customer satisfaction mediates the effects of service quality and customer experience on repurchase intention.

Service quality and customer experience positively influence customer satisfaction.
Customer satisfaction also mediates the relationship between service quality and repurchase intention.
This study utilized convenience sampling with 80 Citilink airline users from West Java.
Findings highlight the importance of customer satisfaction in enhancing airline strategies.

Destiya et al. (2025) studied this question.

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