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Understanding the Dynamics of Customer Switching Behavior among Ageing Consumers:A Special Emphasis on Health Tourism

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This analysis uncovers key factors affecting customer switching behavior in ageing consumers, highlighting service quality and marketing strategies.

Customer satisfaction significantly influences switching behavior among ageing consumers in health tourism services.
The regression analysis reveals strong correlations between perceived value, service quality, and the decision to switch providers.
Evaluating socio-demographic aspects like age and income is crucial in understanding the dynamics of customer behavior.
The findings underscore the importance of tailored marketing strategies and effective communication channels for the aging demographic.

Verma et al. (2025) studied this question.

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This analysis uncovers key factors affecting customer switching behavior in ageing consumers, highlighting service quality and marketing strategies.