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September 10, 2025International Journal of Sociology and Social Policy

A study of green loyalty intention under the loyalty chain stages theory perspective

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Authors

HNHien Thi NguyenVietnam Academy of Science and Technology TLTuan Le–AnhElectric Power University TNTam NguyenElectric Power University

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Implication

This research finds that perceived value and satisfaction strongly impact green loyalty intention, suggesting key roles for attitude and affective commitment.

Key Points

Green loyalty intention is significantly influenced by perceived value, satisfaction, and affective commitment.
Data from 679 environmentally conscious customers reveals strong links between attitude, satisfaction, and loyalty.
An integration model was developed using loyalty chain stages theory to evaluate loyalty intention towards green products.
Enhancing customers' affective commitment is crucial for fostering long-term loyalty to green products.

Cite This Study

Nguyen et al. (2025) studied this question.

synapsesocial.com/papers/68c189ca9b7b07f3a0612dec https://doi.org/10.1108/ijssp-07-2025-0417

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Implication

This research finds that perceived value and satisfaction strongly impact green loyalty intention, suggesting key roles for attitude and affective commitment.

A study of green loyalty intention under the loyalty chain stages theory perspective

Discussion

Member takes

Implication

Key Points

Cite This Study

A study of green loyalty intention under the loyalty chain stages theory perspective

Discussion

Member takes

Implication

Key Points

Cite This Study

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