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September 10, 2025Journal of Construction Business and ManagementOpen Access

Factors Influencing End–Users' Decision on the Purchase of Brands of Cement

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Authors

TATaiwo AlaoDelta State University BOBridget OseghaleDelta State University OAOlalekan AdeyebaPublic Risk Management Association

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Implication

Observational analysis identifies key factors influencing purchase decisions for cement brands, suggesting company responsibility plays a critical role.

Key Points

The primary factor influencing end-users' cement purchases is company responsibility, comprising 28.8% of the total variance.
DanCem emerged as the most prevalent cement brand among end-users, noted for its leading market presence.
Data was sourced through a questionnaire survey involving 203 construction professionals in Lagos, obtaining a 58.6% response rate.
The findings highlight the importance of technical assistance in shaping end-users' decisions on cement brands.

Cite This Study

Alao et al. (2025) studied this question.

synapsesocial.com/papers/68c189d29b7b07f3a0613258 https://doi.org/10.15641/jcbm.8.1.1724

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Implication

Observational analysis identifies key factors influencing purchase decisions for cement brands, suggesting company responsibility plays a critical role.

Factors Influencing End–Users' Decision on the Purchase of Brands of Cement

Discussion

Member takes

Implication

Key Points

Cite This Study

Factors Influencing End–Users' Decision on the Purchase of Brands of Cement

Discussion

Member takes

Implication

Key Points

Cite This Study

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