What type of study is this?

This is a Qualitative Approach study.

September 10, 2025Tiknuluzhī dar kār/āfarīnī va mudīriyyat-i istrātizhīk.

Examination of the Constructs of the International Strategic Marketing Model for the Cement Industry During Sanctions

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Authors

MMMohammad Hosein Momeni ARAlireza RoustaIslamic Azad University, Tehran MSMahmoud Ahmadi SharifIslamic Azad University, Shahr-e-Qods Branch

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Implication

Qualitative analysis identifies constructs of the strategic marketing model in the cement industry during sanctions, indicating key factors for economic growth.

Key Points

The study reveals constructs of strategic marketing that influence the cement industry during sanctions.
Using data from semi-structured interviews with experts, it assesses the role of cement as a strategic commodity.
Qualitative analysis highlights how cement demand is tied to economic growth and construction needs.
Findings may guide marketing strategies for cement producers navigating sanctions and market challenges.

Cite This Study

Momeni et al. (2025) studied this question.

synapsesocial.com/papers/68c1a78854b1d3bfb60e127f https://doi.org/10.61838/kman.jtesm.4.2.5

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Implication

Qualitative analysis identifies constructs of the strategic marketing model in the cement industry during sanctions, indicating key factors for economic growth.

Examination of the Constructs of the International Strategic Marketing Model for the Cement Industry During Sanctions

Discussion

Member takes

Implication

Key Points

Cite This Study

Examination of the Constructs of the International Strategic Marketing Model for the Cement Industry During Sanctions

Discussion

Member takes

Implication

Key Points

Cite This Study

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