University Students’ Social Media Habits and Relationship Building

This study examined the relationship between university students’ social media status update checking behaviors and the types of relationships they seek. A quantitative, cross-sectional survey design was employed to explore how different relationship preferences influence social media engagement. The population comprised all 3,457 students, out of which a sample of 691 students was selected using simple random sampling, representing 20% of the population. Data were collected using a structured questionnaire developed through a literature review and expert validation. Data analysis was conducted using SPSS, where descriptive statistics summarized usage patterns, and multiple regression analysis identified predictors of social media checking frequency. WhatsApp was the most frequently checked platform, followed by TikTok and Instagram. Findings revealed that seeking friendships, dating, and intimate relationships significantly predicted increased status update checking behavior, whereas professional relationship seeking did not. The study concludes that personal relationship pursuits are key motivators for frequent social media engagement. It is recommended that student support services and educators consider the social motives behind media use when developing digital literacy or wellness programs.