Under the blade - or the needle, 'Silicon psychosis'

The pursuit of beauty has long shaped societal standards and personal identities, from ancient times to the modern age. While historical practices like Cleopatra’s milk baths or kohl-lined eyes had cultural significance, today’s beauty ideals are largely influenced by social media and cosmetic technology. Procedures such as the Brazilian Butt Lift (BBL) have surged in popularity but come with significant health risks, including death, embolism, and infection. Despite warnings from health authorities, many individuals continue to seek risky or unregulated surgeries, often abroad, driven by unrealistic expectations. This piece explores the evolving standards of beauty, the medical concerns surrounding cosmetic interventions, and the social pressures that fuel them.