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September 10, 2025

Consumer Loyalty in the Poultry Feed Industry: Examining the Influence of Service, Product Quality and Satisfaction

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Authors

SPShishi Kumar PiaralalMalaysia University of Science and Technology LSL. V. SubramaniamWestern University NZNur Amalina ZulkefliMalaysia University of Science and Technology

Discussion

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Implication

Observational analysis identifies service quality and product quality as key drivers of consumer loyalty in poultry feed, suggesting industry standards matter.

Key Points

Consumer loyalty towards poultry feed is significantly influenced by service quality and product quality, highlighting a necessity for rigorous standards.
Key evidence from the study shows that opinion leadership, feed certification, and perceived product quality affect loyalty, based on a sample of 152 consumers.
Analysis utilized a structured questionnaire and SPSS for data evaluation to investigate factors impacting consumer loyalty.
These findings underscore the importance of compliance with quality assurance and certification to enhance consumer loyalty in the poultry feed sector.

Cite This Study

Piaralal et al. (2025) studied this question.

synapsesocial.com/papers/68c18c109b7b07f3a0614bec https://doi.org/10.54660/garj.2025.2.5.01-08

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Implication

Observational analysis identifies service quality and product quality as key drivers of consumer loyalty in poultry feed, suggesting industry standards matter.

Consumer Loyalty in the Poultry Feed Industry: Examining the Influence of Service, Product Quality and Satisfaction

Discussion

Member takes

Implication

Key Points

Cite This Study

Consumer Loyalty in the Poultry Feed Industry: Examining the Influence of Service, Product Quality and Satisfaction

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider