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September 10, 2025Frontiers in NutritionOpen Access

How pet food selection attributes influence customer satisfaction and loyalty: evidence from South Korea

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Survey highlights how reliability and convenience enhance customer satisfaction in the pet food market, suggesting transparency can improve loyalty.

Reliability and convenience significantly enhance customer satisfaction and loyalty in pet food choices.
The study found that consumers prioritize trust in product origins, with a focus on brand credibility.
Path analysis was conducted on data derived from a survey of 365 pet owners in South Korea.
These findings indicate a need for pet food manufacturers to adapt to consumer expectations for transparency and reliability.

Jieun Lee (2025) studied this question.

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Survey highlights how reliability and convenience enhance customer satisfaction in the pet food market, suggesting transparency can improve loyalty.