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This analysis shows how strategic design enhances community support for social sustainability, reducing animal abandonment.
Animal abandonment is a growing issue with significant environmental, social, and economic impacts. According to the World Health Organization (WHO, 2022, as cited in G1, 2024a), millions of stray animals contribute to public health problems, highlighting the need for integrated strategies to address this challenge. This article, an excerpt from a Final Undergraduate Project (TCC) developed in the Design program at Unisinos in 2024, investigates how strategic design can contribute to raising awareness and providing community support to tackle this issue. The study proposes the development of a product-service system, composed of a digital platform and a mobile application, aimed at encouraging responsible adoption and strengthening the collaborative ecosystem among adopters, NGOs, and society. The research adopts strategic design as a tool for social innovation and sustainability, promoting an integrated approach focused on reducing animal abandonment and fostering responsible pet ownership.
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Carvalho et al. (2025) studied this question.
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