Interpreting a Video Frame As a Graphic Interface

In studying graphic interface design methods, the authors hypothesize that the findings on the influence of video frame properties on viewer perception may be relevant when considering user interaction with a graphic interface. The relevance of the study is driven by the prevalence of visual communication. The authors describe a mental model for video frame design; conduct a comparative analysis of video frame properties and graphic interfaces; carry out a comparison of the stages of visual information perception using a video frame and an interface. As a result of the analysis, the authors conclude that a video frame can be considered as a conditional interface for interacting with the viewer. When discussing immersive interfaces based on virtual and augmented reality (VR/AR) technologies, the principles of cinema are critically important. When comparing video with cinema, one should mention modern technologies. The findings on the influence of video frame properties are applicable to graphic interfaces as well.