The study of visual appeal of animation frame by oculography methods

The study aimed at formalizing the animated elements and identifying perception dependencies on the frame elements. The properties of an animated frame is systematized. The influence of three factors is considered: composition, color scheme and stylization. The goal of the work is to establish how the animated frame elements effect of the information perception by the viewer. The object of the study is an animation frame. The subject of the study is graphic means of creating an animation frame. The author determined the most effective solutions for interaction with the viewer who watching a cartoon. The methodology for conducting the experiment using the eye tracking technology of differences in visual perception of animated frames with different properties is described. To conduct the experiment, appropriate stimulus material was developed. The task was formulated for the observers, which they solved during the experiment. When processing the data obtained during the experiment, statistical multivariate analysis of variance (ANOVA) was used. The 40 observers took part in the experiment. Based on the obtained data, graphs of the dependence of viewing parameters on the properties of frame elements were constructed, which are presented in the article. The results of experiment showed that composition affects the speed of information perception and the length of the gaze path depends on the color scheme, composition, and stylization. The results can be used in the development of animated frames. The novelty of the work lies in the complex analysis of the elements of the animation frame and identifying the influence of the elements of the frame on its visual appeal. Similar studies of the animated frame have not been conducted to date. This is actual for creating an expressive animation frames and immersing the viewer in the atmosphere of the cartoon.