Impact of Inventory Management on CustomerSatisfaction of Retail Stores in Bur Dubai andAl NahdaAreas of Dubai

Inventory management is one of the greatest factors in the company’s success or failure. It is a vital function in any business that deals with physical goods, whether it is manufacturing, retail, distribution, or e-commerce. It involves planning, organizing, controlling, and optimizing the flow of materials and products from the source to the customer.This study examined the impact of inventory management on customer satisfaction of retail stores in Bur Dubai and Al Nahda areas of Dubai. The study adopted a quantitative approach, using- item, five-point Likert scaled questionnaire administered to 110 participants where 51 responses were retrieved and recorded for the survey. The target population was the employees who are directly or indirectly linked to the inventory management system of the retail outlets of Al Nahda and Bur Dubai area. The data were presented in a tabular, pie charts, percentages and descriptive statistics and inferential analyses were carried out using statistical package for social studies (SPSS). Correlation analysis was used to find the correlation between the variables, and it was revealed there was a positive and significant correlation between all independent variables and dependent variables; Information Technology (r=0.494, p=0.000), Lean Inventory Management (r=0.510, p=0.000), and Strategic Supplier Partnerships (r=0.669, p=0.000). Multiple regression analysis with ANOVA technique was used to determine the effect of independent variables on the dependent variable. The findings showed that 95.3 % of the customer satisfaction is explained by the three variables that are Lean inventory management system, Information Technology, and Strategic Supplier Partnerships. The findings of this study provide key insights to retail outlets managers that seek to design excellent inventory management practices and programs to achieve customer satisfaction