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This is a SWOT study (also classified as: AHP, QSPM).

September 10, 2025Decision Science LettersOpen Access

Strategies and policies for sustainable development of Vietnam’s cultural industries using SWOT, AHP and QSPM approaches: A case study of the cultural tourism sector

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The analysis shows strengths and opportunities of Vietnam's cultural tourism sector surpass weaknesses and threats.
Findings indicate a prioritized strategy focusing on digital technology to enhance cultural tourism services.
Qualitative SWOT analysis combined with quantitative AHP and QSPM methods identified key factors affecting tourism sustainability.
The results underscore the importance of effective policies for advancing Vietnam's cultural industries and tourism growth.

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Case study evaluates strategies using SWOT, AHP, and QSPM methods, suggesting enhanced digital integration.

Diep et al. (2025) studied this question.

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