Formation of Corporate Culture in Trade Enterprises

The article proposes the author’s scientific and practical approach to forming the corporate culture of trade enterprises, developed on the basis of analyzing the practices of leading Ukrainian companies. The model combines organizational, economic, social, and communication mechanisms aligned with strategic development goals and integrated into the human capital management system. Its implementation promotes the creation of unified behavioral standards, increases employee loyalty and engagement, enhances productivity, and strengthens the competitiveness of trade enterprises.