Roles and Performance of India Post Payment Bank (IPPB) With Special References to Shivamogga District

The IPPB was established to fill this service gap by leveraging the existing postal network and infrastructure to offer banking solutions that are accessible, convenient, and affordable. While the institution aims to provide a multitude of services, including savings and current accounts, money transfer, Direct Benefit Transfers (DBTs), bill and utility payments, and enterprise solutions, the true success of IPPB is contingent upon the awareness levels among its potential and existing customer base. Despite the commendable objectives and the robust infrastructure, there has been limited research on how aware the public is about the services offered by IPPB. This is particularly critical given the bank’s target audience includes not just urban resident’s familiar with banking paradigms but also rural households that have traditionally been excluded from formal financial systems. Insufficient awareness can result in low adoption rates, under-utilization of services, and ultimately, may defeat the overarching aim of financial inclusion that IPPB is intended to achieve.