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This is a Literature Review study.

Consumer Behavior Shifts in Post-Pandemic Commerce

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Digital adoption has become a lasting change in consumer behavior, reshaping market dynamics and retailer strategies.
Research shows that conventional loyalty frameworks are undermined by increased brand experimentation and flexible channel preferences.
Utilizing habit formation theory, this analysis explores factors affecting consumer behavior persistence in a post-pandemic landscape.
The findings suggest a need for businesses to prioritize inclusive practices and digital trust to adapt to evolving consumer expectations.

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Theoretical analysis of shifts in consumer behavior, highlighting digital adoption and sustainability impacts.

Neeta Rathod (2022) studied this question.

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