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September 10, 2025International Journal of Fashion and Design

Factors influencing demand of second hand clothing among Kenyans

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Authors

MMMacharia Mwangi

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Overview

Qualitative analysis reveals sustainability and fashion lifestyle affect secondhand apparel purchases.

Key Points

  • Sustainability influences consumer decisions regarding secondhand clothing and accessories, impacting purchase frequency.
  • Fashion lifestyle factors like fashion leadership and shopping enjoyment also drive the demand for secondhand apparel.
  • Textual analysis was employed to explore qualitative insights rather than quantitative data on consumer behavior.
  • Understanding consumer behavior helps companies develop effective marketing strategies to enhance secondhand market engagement.

Cite This Study

Macharia Mwangi (2021) studied this question.

synapsesocial.com/papers/68c19ab49b7b07f3a061c7e2https://doi.org/10.47604/ijfd.1327
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Also Consider

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  1. 1Exploring Determinants of Second-Hand Apparel Purchase Intention and Word of Mouth: A Stimulus–Organism–Response Approach2024 · 28 citations
  2. 2Understanding Second-Hand Clothing Consumption: A Literature Review and Proposed Conceptual Model2026 · 1 citations
  3. 3Drivers and barriers influencing second hand clothing purchase intention within an integrated behavioral framework2026
  4. 4Understanding consumer fashion circular behavior regarding second hand clothings in Indonesia: An extended theory of planned behavior and value belief norm theory perspective2025
  5. 5Exploring customer engagement on Facebook marketplace for second-hand clothing2024 · 7 citations