May 24, 2024SustainabilityOpen Access

Exploring Determinants of Second-Hand Apparel Purchase Intention and Word of Mouth: A Stimulus–Organism–Response Approach

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Explores the impact of quality factors on purchase intentions in the second-hand apparel market, implying important insights for marketers.

Purchase intentions and word-of-mouth are significantly boosted by perceived hedonic, utilitarian, and environmental values.
Consumers report enhanced emotional responses thanks to high product quality, information quality, and service quality.
Multiple regression analysis was conducted with data from 448 consumers to validate hypotheses on purchase intentions and word of mouth for second-hand apparel in the U.S. market. Service quality notably reduces consumers' perceived risks associated with functionality, aesthetics, and sanitation, suggesting improved customer experience and satisfaction.

Tymoshchuk et al. (2024) studied this question.

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Explores the impact of quality factors on purchase intentions in the second-hand apparel market, implying important insights for marketers.