Research on the Design Strategy of Cultural and Creative Products of Suzhou Museum from the Perspective of Semiotics

This paper, against the backdrop of regional cultural protection policies, starts from the perspective of semiotics. It first clarifies the concept of regional culture, analyzes the existing problems in the design of traditional museum cultural and creative products, then deeply explores the learnable aspects of the cultural and creative design of Suzhou Museum, and finally summarizes the design strategies suitable for the development of museum cultural and creative products. The aim is to provide theoretical and practical references for the inheritance and innovation of traditional culture in the field of modern cultural and creative industries. By combining specific cases with theoretical analysis, this paper comprehensively demonstrates the innovative value of Suzhou Museum's cultural and creative design in symbolic application and cultural expression.