Study on Cultural and Creative Design from the Perspective of Semiotic Aesthetics

As a core theory for analyzing the transmission of cultural meanings, semiotic aesthetics provides a systematic analytical tool for the cultural expression of cultural and creative design. The essence of cultural and creative design is a process of modern translation of cultural symbols, and its value realization relies on the effective connection between the signifier (formal carrier) and the signified (cultural connotation) of symbols. Based on the perspective of semiotic aesthetics theory, this paper explains the application path of semiotic aesthetics in cultural and creative design through the case study of the "sunshade umbrella", a derivative product of the Shenyang Palace Museum IP.