Augmenting Norm Localization in Southeast Asia: a Computational-Comparative Analysis of Digital Diplomacy in ASEAN

This study examines how digital diplomacy platforms influence the understanding and application of norms within ASEAN. It employs computer-based text analysis alongside concepts from constructivist international relations theory. Drawing on Acharya's concepts of norm localization and subsidiarity, I apply natural language processing (NLP) and social media analysis to investigate official online statements from ASEAN countries. These statements address significant issues such as maritime security, climate change, and pandemic responses. I analyze the language used before and after key regional actions, identifying patterns in how countries adapt, modify, or resist global norms. The findings indicate that digital diplomacy not only disseminates global norms but also alters them to align with local perspectives. This enhances the theory of norm localization through empirical data. The study contributes to the field of international relations by integrating computational tools with traditional comparative methods and offers valuable insights for global policy-making and the development of shared norms across cultures.