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September 10, 2025International Journal of Entrepreneurship and Management PracticesOpen Access

The Influence of Social Media Strategies on Online Shopping Behaviour Among University Students: A Statistical Analysis

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Key findings show a positive attitude towards online shopping, revealing trends among university students.
Statistically significant differences were found across faculties regarding online shopping behaviour; gender had no impact.
Analysis involved descriptive statistics and various tests to assess behaviour patterns in a sample of 382 students.
Insights highlight the influence of social media on purchasing decisions, suggesting a need for tailored digital marketing strategies.

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Implication

Statistical analysis shows social media influences online shopping behaviour among university students, indicating significant trends in consumer behaviour.

Cite This Study

Sauli et al. (2025) studied this question.

synapsesocial.com/papers/68c1a13a54b1d3bfb60dcb42 https://doi.org/10.35631/ijemp.830013

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Implication

Statistical analysis shows social media influences online shopping behaviour among university students, indicating significant trends in consumer behaviour.

The Influence of Social Media Strategies on Online Shopping Behaviour Among University Students: A Statistical Analysis

Key Points

Discussion

Implication

Cite This Study

The Influence of Social Media Strategies on Online Shopping Behaviour Among University Students: A Statistical Analysis

Key Points

Discussion

Implication

Cite This Study

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