What type of study is this?

This is a Observational study (also classified as: Qualitative Approach, Literature Review).

Redesign of the Warung Pejalan Surakarta Logo to Strengthen Brand Awareness

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Qualitative analysis improves visual identity in local coffee shop, indicating stronger brand messaging.

The redesigned logo aims to enhance brand awareness and attract a younger audience, strengthening its market position.
Utilizing qualitative methods, including interviews and documentation, allowed for in-depth understanding of brand identity challenges.
SWOT analysis enabled identification of strengths, weaknesses, opportunities, and threats related to the brand's visual identity.
The project includes a visual perception survey to gauge consumer responses, ensuring relevance and adaptability of the new design.

Safitri et al. (2025) studied this question.

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