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September 10, 2025IMAGIONARY

Visual Identity as a Visual Representation Media in Branding Bakso Atok

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Research reveals designing a logo improves consumer awareness and trust for Atok meatballs, suggesting wider recognition.

The newly designed logo improves consumer confidence in Atok meatballs, enhancing brand recognition and awareness.
By implementing a visual identity, Atok meatballs can address doubts about quality while boosting sales.
The design process involved observation, sketching, and choosing colors, ensuring a tailored logo development for consumers.
This initiative might serve as an inspiring example for other street vendors in elevating their branding efforts.

Indrajaya et al. (2024) studied this question.

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