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September 10, 2025Tourism Review International

How Memorable Tourism Experiences Drive Travel Intentions Amid Health-Related Uncertainties

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Authors

PSProsanjit SahaBRBiplab Roy

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Overview

Hierarchical regression reveals memorable experiences improve travel intentions in uncertain health scenarios, emphasizing social influences.

Key Points

  • Memorable tourism experiences significantly enhance travel intentions amid health concerns, fostering crisis resilience.
  • Perceived behavioral control emerged as the strongest mediator between memorable experiences and travel intentions in the study.
  • High perceived infectability and fear negatively impact travel intentions, while low health concerns have minimal effects.
  • Integrating experiential and risk-related dimensions within the theory of planned behavior bridges cognitive-behavioral models.

Cite This Study

Saha et al. (2025) studied this question.

synapsesocial.com/papers/68c1a25354b1d3bfb60dcf42https://doi.org/10.3727/194344225x17315216889014
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Also Consider

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  1. 1Navigating Health-Related Crises: Unraveling the Role of Confidence in Tourism Recovery in Shaping Sustainable Strategies for Tourists’ Intentions across Pandemic Phases2024
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  4. 4Antecedents of memorable heritage tourism experiences: an application of stimuli–organism–response theory2024 · 8 citations
  5. 5Effect of Anticipated Fear, Risk Perception and Response Efficacy on Travel Intention2024