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September 10, 2025World Journal of Advanced Research and Reviews

Online Impulse Buying Behavior Among University Students: An Empirical Study at East Asia University of Technology

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Authors

LTLuan Ngoc TrinhTNT NguyenHo Chi Minh City University of Technology and Education

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Implication

Quantitative analysis reveals key factors driving online impulse buying in university students, suggesting strategic e-commerce optimizations.

Key Points

  • Trust and promotional strategies significantly influence online impulse buying behavior among university students.
  • A survey of 221 students applied Structural Equation Modeling to test the research model and hypotheses.
  • Emotional, cognitive, social, and technological factors were integrated into a conceptual model examining purchase decisions.
  • This study offers theoretical insights and practical recommendations for enhancing online shopping experiences.

Cite This Study

Trinh et al. (2025) studied this question.

synapsesocial.com/papers/68c1a26154b1d3bfb60dd4cehttps://doi.org/10.30574/wjarr.2025.27.1.2749
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  5. 5Impulse Buying Behavior in E-Commerce Users: A Study of Consumptive Society and Islamic Consumption Ethics in a Sociological Perspective2025 · 1 citations