Determination of Consumers Bee Products Consumption Behavior

In this study, it was aimed to determine consumers' consumption behaviour regarding bee products (honey, beeswax, pollen, royal jelly and propolis) residing in Ordu province. For this purpose, a face-to-face survey was conducted with 387 consumers determined by simple random sampling in Ordu province. When the educational status of the consumers was examined, it was determined that 0.8% were illiterate, 25.3% were primary school graduates, 28.9% were high school graduates and 45.0% were university graduates. In the study, various behaviors were asked and analyzed such as how they consume crystallized honey, where they buy the honey products, and whether they consume pollen, royal jelly, and bee venom. 86.3% of the consumers stated that they prefer glass jars and 11.1% of them prefer tin cans when purchasing honey. When consumers were asked whether the price is important for them when buying honey, 61.0% of the consumers answered yes, 35.1% answered no and 3.9% stated that they had no opinion. When consumers were asked if they were aware of adulterated (sugar-added) honey, 43.7% of the consumers said yes, 34.1% said no, and 22.2% stated that they had no opinion. When asked the question "Do you trust honey purchased over the internet?", 88.6% of the consumers said no, 6.2% said yes, and 5.2% stated that they had no opinion on this issue.