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March 31, 2026Open Access

Exploring the Consumers' Attitude Towards Honey in Presidency Division, West Bengal: A Survey Based Study

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Authors

PCPampa ChakrabortyBose InstituteSBSubhajit BandyopadhyayASAditi SahaUniversity of Kalyani

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Implication

Survey explores honey attitudes in West Bengal, revealing insights into consumer preferences and awareness.

Key Points

  • This survey aims to explore consumer attitudes towards honey in the Presidency Division of West Bengal.
  • Conducted a survey with 360 participants aged over 18 in June 2025.
  • Participants included students from an internship on sustainable honey farming.
  • Utilized questionnaires to assess awareness and preferences regarding honey.
  • 80% learned about honey from family culture; 15% from literature, 25% from media.
  • Only 14% preferred local honey; 86% purchased branded honey.
  • 40% support medicinal uses; 35% recognize antioxidant properties; 15% associate honey with cosmetics.
  • 30% of the population expressed the need to check for adulteration in honey.

Cite This Study

Chakraborty et al. (2025) studied this question.

synapsesocial.com/papers/69cb6556e6a8c024954b97b3https://doi.org/10.5281/zenodo.19304920
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