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September 10, 2025Вестник Пермского университета Российская и зарубежная филологияOpen Access

The Image of Moscow in Tourist Agencies’ Media Texts and in the Linguistic Consciousness of Russians

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Authors

JWJuanjuan Wang EEElena V. Erofeeva

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Overview

Comparative analysis reveals discrepancies between the media image of Moscow and linguistic consciousness of Russians, suggesting implications for tourism marketing.

Key Points

An idealized image of Moscow constructed in media texts emphasizes historical and cultural features, contrasting with everyday experiences perceived by Russians.
Media texts focus on uniqueness and attractiveness for tourists, while Russians’ perceptions center around urban life aspects like size, mood, and comfort.
The analysis involved 223 lexical items from tourist agencies and 217 responses from informants across various Russian regions.
The findings indicate minimal overlap between the media representation of Moscow and the authentic perceptions held by its residents.

Cite This Study

Wang et al. (2025) studied this question.

synapsesocial.com/papers/68c1a27254b1d3bfb60ddc54 https://doi.org/10.17072/2073-6681-2025-2-17-26

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September 10, 2025Вестник Пермского университета Российская и зарубежная филологияOpen Access

The Image of Moscow in Tourist Agencies’ Media Texts and in the Linguistic Consciousness of Russians

View Full Paper

Ask AI

Bookmark

Authors

JWJuanjuan Wang EEElena V. Erofeeva

Discussion

Member takes

Overview

Comparative analysis reveals discrepancies between the media image of Moscow and linguistic consciousness of Russians, suggesting implications for tourism marketing.

Key Points

An idealized image of Moscow constructed in media texts emphasizes historical and cultural features, contrasting with everyday experiences perceived by Russians.
Media texts focus on uniqueness and attractiveness for tourists, while Russians’ perceptions center around urban life aspects like size, mood, and comfort.
The analysis involved 223 lexical items from tourist agencies and 217 responses from informants across various Russian regions.
The findings indicate minimal overlap between the media representation of Moscow and the authentic perceptions held by its residents.

Cite This Study

Wang et al. (2025) studied this question.

synapsesocial.com/papers/68c1a27254b1d3bfb60ddc54 https://doi.org/10.17072/2073-6681-2025-2-17-26

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