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September 10, 2025Philology Theory & PracticeOpen Access

The metaphorical image of Russia in the advertising tourist narrative (a case study of texts from English-language websites)

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Authors

ЕМЕкатерина Евгеньевна Меньшикова

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Overview

This research uncovers how advertising constructs Russia's image in tourist narratives, highlighting metaphorical representations.

Key Points

  • The metaphorical image of Russia is depicted using various figurative means in advertising narratives.
  • Key source domains include Nature, Human, Artifacts, and Society, illustrating diverse metaphorical approaches.
  • Metaphorical modeling in communication helps reveal underlying cultural perceptions of Russia.
  • The study emphasizes the novelty in analyzing metaphorical images within the context of tourism advertising.

Cite This Study

Екатерина Евгеньевна Меньшикова (2025) studied this question.

synapsesocial.com/papers/68c1a90554b1d3bfb60e207bhttps://doi.org/10.30853/phil20250436
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