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August 23, 2024CaLLs (Journal of Culture Arts Literature and Linguistics)Open Access

The Power of Metaphor in the Representation of Mental Images in the Language of Tourism Print Advertising: Lakoff and Johnson’s Model of Conceptual Metaphor

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JBJawad El BakriCadi Ayyad University

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Jawad El Bakri (2024) studied this question.

synapsesocial.com/papers/68e5b3bab6db64358754cfa4https://doi.org/10.30872/calls.v10i1.15468
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  4. 4Destination Image Formation through Metaphor-based Advertising:2026
  5. 5Use of Metaphors to Frame Stories in Advertisements for the Promotion of Consumerism2024