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March 18, 2024Journal of Current Issues & Research in Advertising

Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness

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Authors

MKMuhammad Babar KhanMTMing TurnerABAdnan Butt

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Cite This Study

Khan et al. (2024) studied this question.

synapsesocial.com/papers/68e7387fb6db6435876b1610https://doi.org/10.1080/10641734.2024.2323992
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