Impression(S) of Connotations in Advertising: Prospects of Creative Visualisation

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Analysis reveals the significance of connotations and creative visualization in print advertisements, indicating a deeper consumer engagement.

Creative visualization techniques in advertising enhance the connection between consumers and brands through effective connotations.
The study applies descriptive visual analysis to print advertisements, revealing how visuals can improve consumer perception and attraction.
Selecting appropriate denotative and connotative ideas is essential for effective advertising campaigns targeting consumer emotions and desires.
Insights from the study suggest that non-literal messaging plays a crucial role in motivating consumer acceptance of advertised products.

Debasish Chakraborty (2025) studied this question.

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View Full Paper

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Authors

Analysis reveals the significance of connotations and creative visualization in print advertisements, indicating a deeper consumer engagement.

Creative visualization techniques in advertising enhance the connection between consumers and brands through effective connotations.
The study applies descriptive visual analysis to print advertisements, revealing how visuals can improve consumer perception and attraction.
Selecting appropriate denotative and connotative ideas is essential for effective advertising campaigns targeting consumer emotions and desires.
Insights from the study suggest that non-literal messaging plays a crucial role in motivating consumer acceptance of advertised products.

Debasish Chakraborty (2025) studied this question.

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